Search Engine Optimization word is familiar for the successful online business people. Yes, by using the set of strategies and SEO cycle, many online business people have come out with flying colors. Contradictory to this concept, some immature business people started misusing this strategy and their short cut methods did not favor them in any way. Remember, a website that optimizes its site with all the SEO fundamentals like keyword, content, meta tags, header tags etc. will get the best business. Definitely, search engine optimization strategies takes more time to build up, but once you catch the right track, then promoting your product through search engines will be easy.
Can you pin point a major reason for the success of a website? There is no particular reason for the failure and success of an online business. Here nothing is guaranteed for you all the time. People who are making more income may not make money next month. The logic is the website or business that effectively uses the SEO strategy will come to the top position in search engines and bag the profit. Even a dull website may be made into a busy and profit making one by just tweaking it with few SEO tips. So, if you are facing crisis in your online business, do not worry. Just consult an SEO firm to optimize your site with latest SEO strategies.
How to tune your site with SEO and drive traffic?
1] The basic concept of SEO is creating search engine friendly content. If you post organic content that is also useful to the audience, then you can make them to stay in your site for few minutes. Your site improves in ranking if audiences show more interest to read the content from your site. You need some SEO keyword to add in your content. But, more importance should be given to information of your content.
2] Organic links works great for the webmasters. So, create quality links and the links should necessarily carry the keyword in it. The anchor text added with keyword will make lots of difference for your site in search engines.
3] Make your URL search engine friendly. In case you are promoting various types of insurance, your domain name can be like this: “healthinsurance.com, insurance.co.in” etc. The search engine spiders give importance to the sites that add the keyword with its domain name.
4] There are many basic things that you need to do in your site. This includes keyword rich header tags, title tags, meta description, site map etc. All these small things can easily impress the search engine spiders.
5] 90% of your effort should on creating a quality content. Quality content means, not using the keywords more times to spam the search engines, giving unique and original content, etc. The same SEO format should be used in your articles and blog posts. Your content should also be given good title matching the subject of the content. The title should have the keyword at least once.
A website that intends to increase its vicinity in search engines should use the above SEO strategies.
Source: http://goodherald.com/learn-how-search-engine-optimisation-works/ by Ayat Ahadi