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17May 2018

Artificial Intelligence (AI) has become part of the business landscape. It’s now accepted as a technology for many applications and platforms. However, marketing is one of the areas where AI is transforming how the process works. As such, it’s also solving some marketing challenges across industries. However, like other technology slowly making its way into all […]

16May 2018

Raise your hand if you’ve ever read an advertisement and have then felt compelled to buy what that advertisement was selling? You can put your hand down now. No need to freak out your coworkers.  Marketers and advertisers have been harnessing the power of words to sell you things like car insurance, sugary cereal, lambskin condoms […]

15May 2018

Whether you’re just getting started with social media or have had a presence for years, use these six methods to improve your reach. Trying to ensure that your social media profiles have a large number of followers and that your content is always enticing and engaging to consumers can feel daunting. Whether you’re just getting started […]

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